I am sure by now everyone is aware that Gatorade has sued Powerade for False Advertising. I completely understand that Gatorade wants to protect the brand but did they really have to go this length?
Powerade will never be Gatorade no matter how much is added or taken away from the beverage. Long ago, Gatorade had the right strategy from the beginning and that is why they are who they are today. When people think sports drink, they think Gatorade. Gatorade is a great example of a brand image and how it can take a brand a long way. The so called “Complete Sports Drink” has no business trying to catch Gatorade.
Coke must accept being runner up in this category.
I wonder what Twitter thinks ?
Is it it me or have brands lost the concept of connecting with human emotions? Far too many campaigns are put together that totally miss the mark. Agencies enjoy being weird for the sake of being weird and edgy. This is not the answer to everything. Agencies seem to forget that there is usually billion dollar brands behind all of this with very real consumers. These consumers are looking for something to solve a problem or fill a need.
Maybe this is because face-to-face interaction does not happen as much anymore. People do not know how to communicate. As crazy as it sounds, sometimes, if you ask a question you may just get a great answer.
Agencies and brands must learn to connect with the human factor once again.Communication must strike a cord, hit a nerve, and find out what makes people tic.
The human factor is powerful and can inspire and motivate.
In this industry, art that is made for artists never really works. If fact, it sucks.
Just weeks after Tropicana launched their new packaging redesign, PepsiCo has decided to go back to the original design. The Arnell Group, who did the design also did the redesign of the controversial Pepsi logo.
I’m going to have to side with PepsiCo on this one. In my opinion, the new packaging design is not “current” or “refreshing” by any means. It is rather dated and boring. You would think such an iconic brand as Pepsi would have more confidence in their identity which proved to have great results over the years.
In this video, Peter Arnell explains the redesign of Tropicana.
Seth Godin posted his 3,000th blog post today. Kudos to Seth for this extraordinary feat. For those of you who are not familiar with Seth, please check him out.
The goal of his blog is to spread ideas and that is exactly what he does. Seth has been a source of inspiration and motivation to a world of people including myself.
Take the time to spread ideas, connect with people, lead a tribe, and make a difference.
Brands and their message can be a very powerful tool. If done right, a brand has the power to inspire and motivate in the most pure form. I don’t think there is any better example than Nike with their simple yet powerful slogan, ‘Just Do It.’
The message and the meaning has taken on a life of its on. The slogan spans
beyond the Nike brand and even the sports industry. It has become part of culture, part of something much bigger. It has become an ideology.
Are you not happy with your job? Do you want more satisfaction? Do you think you should be traveling more? Perhaps spending more time with the family? Do you have a goal you want to reach?
The answer is simple…
Just Do It.
The Frontier is the brainchild of Steve Snyder and Justin Matkowski.
We are two young guys breaking into the marketing and advertising world during this turbulent time. What we envision for the advertising world is an amalgamation of the print-driven brand relationship ideology of the 1960’s, with the Guerrilla and Viral tactics of today. We believe the idea is the driving force in our industry. In an agency world where glitz and animation have become the focal point, we believe true strength lies in a brilliant concept and consumer insights.
Our country’s history is rich with the notion of exploring “the frontier”, and it still is. However, the frontier is no longer a physical or geographical frontier, it is an ideological and technological one.
This is our frontier, where is yours?